University cuts sign study budget in half

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Community Interviews with Moose FM

A university team will be studying Fort St. John’s signs.

Last year, the city received a $10,000 grant to conduct a signage audit and to create of a city-wide signage strategy.

The city asked for bids from various consultant groups, and received only one bid, worth more than $39,000. That was more than the City was willing to pay, so councilors voted against the bid, and staff went back to the drawing board.

The Tourism Fort St. John Board eventually got involved, and received a quote from the Universities of Victoria and Northern B.C. The institutions are currently working collaboratively on a Tourism Research Innovation Project that aims to enhance tourism development in rural B.C.

They quoted a total cost of $5,500 to conduct a study.

Councilors favored the significantly lower cost, and approved the funding at Monday night’s council meeting.

The study is set to begin the first week of March, and should be complete by March 15th.

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