A Fort St. John tourism study shows the city’s signs are confusing and sometimes unreadable.
The study was presented to council Monday by Andy Ackerman and Darren Thompson. It shows that many tourist signs are low to the ground and not clearly visible to larger vehicles, such as RVs.
It looked at the four main roadways entering the city and at the signs – or lack thereof – for some of the city’s main attractions such as the lookout, Centennial Park, Charlie Lake Memorial, and the cultural centre.
The signs around the city are cluttered and many of them are often dirty and difficult to read, especially during the winter.
Although the study did not directly speak with tourists, it was done from a tourist’s standpoint and points out that tourists look for areas that are more easily accessible.
Ackerman says that tourism is a significant contributor to the city’s economy and making city attractions easier to find is important.
One of the biggest areas of confusion shown was the intersection of 100 St. and 100 Ave.
The signs at 100 St. and 100 Ave. indicate to drivers to turn left to get to the Alaska Highway while simultaneously showing that left turns are prohibited during much of the week.
Mayor Bruce Lantz says he admits that the signs at the intersection are confusing and need to be looked into further.
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A further recommendation from the study was to have more standardized or international signs which Lantz says can be a benefit for non-English speaking tourists.
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One problem that was discussed at the meeting was that many of the signs along the Alaska Highway are outside of the city’s jurisdiction and are actually managed by the B.C. Ministry of Transportation.
A report looking at the study’s recommendations will be completed by city and presented at a future council meeting.