The fire began just after 5 p.m. on Friday, September 14, when a light brown smoke was seen coming out of the Hotel's front entrance. Although two firefighters were sent inside to attempt to locate the fire, the extreme heat and heavy black smoke forced them to declare it a defensive fire and all firefighters were ordered out.
Within two hours, the walls of the building started to collapse, as 22 firefighters and all of the department's apparatus was used to fight the blaze. In the end, the Alaska Hotel, the Alaska Cafe and next door Brass Scissors Hair Salon were all destroyed. Luckily, surrounding businesses only received minor smoke damage.
No one was reported injured in the fire.