Tourism business seminars just around the corner in October

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The Fort St. John Tourism Board has seminars through a partnership with DestinationBC –  which are aimed to help businesses manage their social media presences better for far away customers – at the Pomeroy Sport Centre in just two weeks.

“Online reputation management has become a critical function for tourism businesses,” as the Tourism Board says. These seminars are aimed to help businesses in tourism manage social media, because it’s crucial for

The first seminar on October 5th covers the fundamentals, including:

  • How social media has changed traveller behaviour
  • Managing profiles on key review sites, including TripAdvisor, Google Business and Yelp
  • Tools for monitoring reviews and social media mentions
  • Using customer feedback to guide improvements to your business
  • Best practices in responding to online reviews
  • How to generate positive reviews
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The advanced seminar, on October 8th, will cover:

  • Search, social media and content marketing
  • Brand storytelling in text, photos and video
  • Building and engaging social media communities and advocates
  • Managing and preventing negative content, threats and crises
  • Analyzing performance and measuring return on investment

To inquire about vacancies, contact Sue Popesku with the Fort St. John Tourism Board at [email protected]


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