Tourism industry beneficiary of economic downturn

FORT ST. JOHN, B.C. – The weak Canadian dollar, and the overall decline in many areas of the economy, are apparently paving the way for a robust BC and Canadian Tourism season.


Mario Conseco is Vice-President, Public Affairs, of Insights West, which has issued the results of a new poll showing about four-in-five Canadian travellers feel the weakness of the national currency is reason to re-think their travel plans for the next 12 months.

However, for many the loonie is not the only reason for travel plan modification, as 22 percent of Canadians, 42 percent of Albertans, say they or a family member living in their household have been personally impacted by the current economic downturn.

In addition, as he already indicated Mario says, it’s not just US vacations that are being shunned by Canadians.

The poll also put some numbers behind these decisions, with 58 percent of Canadian travellers—up 12 points from last year—planning to vacation in their home province or territory.

In addition, 28 percent have cancelled at least some of their travel plans this year and eight percent of Canadians have gone so far as to cancel all of them.