Creative website launched for Alaska Highway celebrations

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FORT ST. JOHN, B.C. – A new, creative website has been produced to help people plan how they would like to celebrate the upcoming 75th Anniversary of the Alaska Highway.

Krista Vandersteen, who is the Economic and Community Development Assistant with the Northern Rockies Regional Municipality says that the idea started back in Fall of 2015.

“In the fall of 2015, Tourism FSJ, Tourism Dawson Creek, the Village of Pouce Coupe and the Northern Rockies Regional Municipality applied for a joint grant to start work on promoting and marketing the 75th anniversary of the Alaska Highway. As part of this original project we created a fabulous 20 x 10 tradeshow booth that went with us to Abbotsford and then to Edmonton this past spring. As part of these marketing efforts the co-operative decided to create the website as a way to show off the history, nature and journey associated with our amazing Alaska Highway.”

She says the website was originally created to be a place with information where people could plan a trip to northeast B.C.

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Vandersteen says they have just recently teamed up with Hudson Hope, Chetwynd, Tumbler Ridge and Taylor to have a “wider focus moving forward.” She says the new website will highlight events in any of these towns and further along the highway.

She says they would love to see many people use the website/calendar.

“We would love to see all the communities in the NE take full advantage of the calendar! It is a great FREE resource to anyone hosting events in 2017. There is an easy application right on the website where you can submit your events information and even upload your preferred photo. Each event will end up with their own page connected to the calendar.  As many of the communities in the northeast are feeling the impacts of the economic turndown, the 75th anniversary of the Alaska Highway offers us the unrivalled opportunity to increase tourism and hold visitors for longer stays.

As for how long the website will stay, that will be determined after the upcoming year.

“The website will hopefully have a long and healthy life. It is currently in the plans to keep it very active throughout 2017. Beyond that will need to be reassessed depending on our success this coming year.”


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