FORT ST. JOHN, B.C. – Fort St. John City Council will be deciding whether or not to give the City’s mascot a makeover at Monday’s council meeting.
Last fall, the City started the public consultation process with the idea of replacing Frozen John due to the mascot costume’s age. After gathering public feedback, staff put forward a proposal to replace Frozen John with a hockey-playing moose.
Last December, Council rejected the idea due to the City getting confused with this radio station’s news website, Energeticcity.ca.
At Monday’s meeting, staff will present a new version of the mascot based on the City of Fort St. John’s branding guidelines.
“These guidelines ensure that the new Frozen John is aligned with the corporate look while maintaining his character and charm.”
The mascot will swap his elf shoes and bright orange jacket for a pair of boots, a blue scarf and a yellow zip-up jacket.
The estimated cost for the mascot update would be $6,930.
If approved, the new Frozen John would be unveiled at an upcoming city celebration like the Santa Claus Parade or Canada Day, depending on when the mascot is finished.