VICTORIA, B.C. – BC Transit launched a province-wide ad campaign encouraging considerate etiquette on transit buses.
The main tagline for the ad is “Together we ride” which reminds riders that safety is a shared effort and helps to create an environment where passengers are polite and respectful.
The campaign will be running for eight weeks and includes a 30-second television commercial, ads on the exterior and interior of buses, social media and print advertising.
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A contest is also underway where a B.C. resident has the chance to win one of eight prize packs that include a BC Transit face mask, custom running shoes, and a one-year transit pass for the system in their community.
The wearing of a face mask is currently not mandatory on BC Transit, however, it does help to give a more comfortable experience.
BC Transit has also implemented additional safety measures in response to COVID-19, following guidelines put in place by the Provincial Health Officer and WorkSafeBC.
For more information and details about the campaign, you can visit BC Transit’s website.